For years, corporate Government Affairs teams have led policy conversations with a familiar set of numbers: how many people we employ, how much we’ve invested in facilities, how long we’ve operated in the state or district.
While those figures still matter, it’s becoming clearer and clearer that they rarely tell the whole story policymakers are seeking.
Today’s legislative environment is more crowded, more data-driven, and more skeptical than ever. Elected officials are assessing trade-offs across industries, regions, and constituencies. In that context, a single headcount number doesn’t fully explain a company’s role in the economy, or its relevance to the policy decision at hand.
That’s why many Government Affairs teams are shifting from “jobs-led” messaging to full economic contribution storytelling.


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