IMPLAN Blog

Each year, March Madness transforms host cities into short-term economic hubs, drawing hundreds of thousands of visitors and generating concentrated spending across local economies. While national attention focuses on the Final Four, the early rounds of the tournament generate substantial, measurable economic impacts.

This analysis employs IMPLAN modeling and an average visitor spending estimate of $361.75 per person to assess the economic contributions of early-round games in two major host regions: the men’s tournament in the Indianapolis metropolitan area and the women’s tournament in the Phoenix metropolitan area.

Even without accounting for team expenditures, athlete spending, or games hosted in other cities, the results indicate that early tournament play alone generates significant economic activity, employment, and tax revenue.

Widespread winter drought across the United States has evolved from a climate concern into a significant input-cost risk for businesses, households, and local economies.

As of January 13, 2026, 42.55% of the Lower 48 states are classified as being in drought, according to the U.S. Drought Monitor. When areas labeled “abnormally dry” are included, more than two-thirds of the country is experiencing some form of unusual winter dryness.

Winter is typically the period when snowpack and soil moisture replenish water storage systems that support spring and summer demand. When this replenishment does not occur, utilities encounter higher operating costs, water supplies become constrained, and water-intensive industries experience increased cost pressures that propagate through supply chains.

IMPLAN was used to model how sustained winter dryness could translate into economy-wide cost impacts through the water system.