IMPLAN Blog

As the third quarter of the year came to a close, our team noticed a significant trend: a sharp increase in the frequency and detail of security reviews and contract revisions specifically referencing Artificial Intelligence (AI) technologies. This is a conversation happening in boardrooms, IT/security teams, and legal departments across the country – and rightly so. The rapid evolution of AI presents both incredible opportunities and substantial risks

Today, we are taking a moment to memorialize IMPLAN’s position and strategy on AI. AI is a topic we approach with both enthusiasm for its potential and a deep-seated commitment to the principles of security, transparency, and tangible value.

When it comes to artificial intelligence, the world’s largest technology companies are not holding back. Amazon, Alphabet, Microsoft, and Meta are set to invest a staggering $364 billion in capital expenditures during their 2025 fiscal years, a dramatic leap from $325 billion in 2024. A recent analysis by IMPLAN’s Vice President of Customer Success, Candi Clouse, Ph.D., shows that this surge in spending will have profound ripple effects across the U.S. economy.

“These findings underscore that Big Tech’s AI investments are more than corporate balance sheet moves — they represent a nationwide economic force,” said Clouse. “When companies build out data centers and AI infrastructure, it sets off a chain reaction that touches everything from construction to manufacturing to local retail. The takeaway is that these investments are reshaping the U.S. economy in ways that matter for communities, workers, and policymakers alike.”

When you’re delving into economic analysis, you'll often encounter North American Industry Classification System (NAICS) codes. NAICS codes (pronounced like “snakes” without the “s”) are essential for categorizing businesses and understanding economic data. 

In today’s blog, we’ll break down what NAICS codes are, how they correspond with IMPLAN sectors, and why they matter for your economic impact analysis.

IMPLAN is a platform that combines a set of extensive databases, economic factors, multipliers, and demographic statistics with a highly refined, customizable modeling system. The foundation upon which economic impact analyses are built is the input-output (I-O) model. Understanding I-O analysis and the assumptions they employ are crucial to properly performing and reporting your own analysis.

“How can $1 of spending support more than $1 in the local economy?”

We get questions like this about economic impact analyses all the time. The answer is very straightforward. The results of an input-output (I-O) analysis are broken down into direct, indirect, and induced effects. The combination of these overarching economic effects often total greater than the initial economic input. Each level of effects captures a different portion of the complete economic portrait. In order to understand the totality of an impact, you must conceptualize how each value is defined and what they represent.  

The foundation upon which IMPLAN economic impact analyses are built is the input-output (I-O) model, and the basis for I-O models are multipliers. Multipliers are rates of change that describe how a given change in a particular industry generates impacts in the overall economy (e.g. for every dollar spent in the economy an additional $0.25 of economic activity is generated locally, implying a multiplier of 1.25). What multipliers represent and how they are calculated can vary significantly. 

If you’re looking to conduct an economic impact analysis study, chances are someone like you has performed and published something similar using IMPLAN. Conversely, if you’re attempting to study something unlike anything else, between IMPLAN’s data, applications, and knowledgeable customer success and education services teams, you have all the tools you need to get started.

Developed by the United States Forest Service (USFS) in conjunction with the Federal Emergency Management Agency (FEMA) over 40 years ago, IMPLAN boasts an unrivaled history of economic expertise. The USFS remains an active user of IMPLAN today along with a multitude of local, state, and federal government entities, a broad range of renowned academics, economic development entities, professional associations, consultants, and the United Nations.

If you review the results of an IMPLAN economic impact study, you will not find GDP listed in the results. Naturally the question arises, "What is the GDP?" Within IMPLAN results, that value is actually demonstrated in multiple ways. 

Gross Domestic Product (GDP) is defined as the total market value of all final goods and services produced within a region in a given period of time (usually a quarter or year). GDP is the sum of value added at every stage of production (the intermediate stages) for all final goods and services produced within a region in a given period of time. In other words, GDP is the wealth created by industry activity.

We're thrilled to announce a significant enhancement to our International Product – an expansion that opens up a world of possibilities for economic analysis. With the addition of 10 new countries to our database, we're now covering a total of 76 countries, empowering users with broader insights and deeper understanding across diverse economies.

2020 was an unusual year for sure — the pandemic, the great resignation, working remote, and more. IMPLAN's 2020 data holds a tremendous amount of valuable economic intelligence.