IMPLAN Blog

The expansion of the College Football Playoff (CFP) to a 12-team format represents a meaningful shift in where the economic benefits of college athletics are felt. For the first time, four first-round playoff games will be hosted on college campuses, bringing high-stakes postseason action directly into college towns that have historically been excluded from the financial upside of the bowl system.

Rather than concentrating spending in a small set of traditional bowl destinations, the new CFP model distributes visitor dollars across a broader range of regions. For host communities, this means a surge of out-of-town fans, sold-out hotels, packed restaurants, and increased retail and transportation spending, all tied to a single, nationally significant event.